Creative concept, design, copywriting and production including print of this innovative two part direct mail campaign for Sentinel.
The concept played cleverly on the link between the legendary attributes of the Tardis from Dr Who and the product. The layout of the mailer worked to encourage receipients to open the doors of the Tardis to reveal the inner spread.
The mailer linked to a themed microsite www.consoleandpower.co.uk which we also designed and built. A second follow up mailer promoted a special time-limited offer.