Digital Marketing Case Study

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WJS Case Study Logo Newbury Berkshire

Outsourced
digital
marketing
resource

Following longstanding client,on365's recommendation , WJS UK initially approached us to conduct a full audit of their existing websites after experiencing disappointing ROI from their online marketing activities. Based on our report and recommendations, we were commissioned to design and build a completely new website for Water Jet Sweden, as well as redevelop the WJS Machine Tools website.

Once the websites were completed, we were then tasked with maintaining web content and ensuring continued website ranking through SEO for both sites on an ongoing basis. Additionally, we set up and began managing their social media accounts. A digital marketing plan was agreed upon, and we worked each month to implement the plan, providing full reporting to monitor progress and make necessary adjustments as needed.

In late 2019, we expanded our assistance to include regular email campaigns targeting both existing clients and new prospects. This initiative proved particularly crucial during the lockdown period, as it enabled WJS UK to maintain personalised, targeted communication with their clients, ensuring their presence in the market continued uninterrupted.

Regular reviews with the WJS UK management team and detailed reporting on marketing performance mean we’ve been able to quickly recommend adjustments to their ongoing marketing. This proactive approach ensures that we continue to deliver the best possible ROI on WJS UK’s marketing spend.

Some of the work we've done for WJSUK:

01. Website Audit & Design
02. Generate Website Content
03.Website Performance Reporting
04. Search Engine Optimisation (SEO)
05. Blog Copywriting
06. Social Media Setup & Management
07.Emailer Design & Send
08.Marketing Campaign Management
09.Marketing Consultancy & Advice
10.Marketing Planning

gavin bell

WJS UK

"I’d like to thank you and your team for the proactive approach to maintaining and developing our business websites. We have, since rising to the top on web searches seen more contact and engagement with new clients in what is a very niche business."

WJS UK Design and Marketing Work Examples

Please check out some of the work we have done

Waterjet Sweden Web Design Newbury Berkshire

Web Design & Build: Waterjet Sweden

Following a full website audit we were tasked with a new website design and build for Waterjet Sweden UK. The new website was built using the Concrete 5 Content Management System (CMS) to provide extensive editing control for the client. We also wrote new content and copy edited all existing content being used to provide improved SEO ranking and useability for optimum visitor experience.

On an on-going basis we create content, monitor and manage the website performance creating new content and regular search engine optimisation work.

WJSUK Web Design Case Study

Web Design & Build: WJS UK

The original website for the  WJS Machine Tools division of WJS UK was built with WordPress Content Management System (CMS). To protect their existing investment in the platform and continue to provide extensive in-house editing control we recommended a design and content refresh only for this website rather than a new website. As well as all new page designs we copy edited all existing content and provided copywriting for new content to improve both the site's SEO ranking and also useabilty and readability to provide optimium user experience.

On an on-going basis we create content, monitor and manage website performance creating new content and regular search engine optimisation (SEO) work.

WJS UK Email Design

Email Design & Build: WJS UK

As part of the outsourced digital marketing services we provide to WJS UK we are responsible for monthly emailers to existing customers and target prospects for both Water Jet Sweden and WJS Machine Tools.

Our work includes design, layout and copywriting plus project management of the email send of each monthly email. We also provide a detailed monthly results report for each campaign.