We were initially approached by WJS UK to conduct a full audit of both of their existing websites after disappointing ROI for online marketing activity. From our report and recommendations we were then commissioned to design and build a completely new website for Water Jet Sweden and to redevelop the existing WJS Machine Tools website with new page design templates and a full edit of all text.
Following completion of the website projects we were then tasked with updating web content and maintaining website ranking through search engine optimisation for both sites on an ongoing basis as well as setting up social media accounts and managing those thereafter. A digital marketing plan was agreed and work was completed each month including full reporting to ensure any necessary changes were made as and when necessary.
In late 2019 we were tasked with expanding that digital marketing plan to include monthly email campaigns to both existing clients and new prospects. This has proved to be of critical importance during the Covid-19 lockdown period because it has enabled WJS UK to maintain personalised and targeted communications with their clients and has ensured that their presence in their markets has continued.
With a monthly review and reporting of web, email and social media statistics and results we've also been able to quickly recommend tweaks and changes to that digital marketing plan to ensure we continue to deliver the best ROI on marketing spend for the business.
Some of the work we've done for WJSUK:
01. Website Audit & Design
02. Generate Website Content
03.Website Performance Reporting
04. Search Engine Optimisation (SEO)
05. Blog Copywriting
06. Social Media Setup & Management
07.Monthly Email Design & Send
08.Marketing Campaign Management
09.Marketing Consultancy & Advice
Web Design & Build: Waterjet Sweden
Following a full website audit we were tasked with a new website design and build for Waterjet Sweden UK. The new website was built using the Concrete 5 Content Management System (CMS) to provide extensive editing control for the client. We also wrote new content and copy edited all existing content being used to provide improved SEO ranking and useability for optimum visitor experience.
On an on-going basis we create content, monitor and manage the website performance creating new content and regular search engine optimisation work.
Web Design & Build: WJS UK
The original website for the WJS Machine Tools division of WJS UK was built with WordPress Content Management System (CMS). To protect their existing investment in the platform and continue to provide extensive in-house editing control we recommended a design and content refresh only for this website rather than a new website. As well as all new page designs we copy edited all existing content and provided copywriting for new content to improve both the site's SEO ranking and also useabilty and readability to provide optimium user experience.
On an on-going basis we create content, monitor and manage website performance creating new content and regular search engine optimisation (SEO) work.
Email Design & Build: WJS UK
As part of the outsourced digital marketing services we provide to WJS UK we are responsible for monthly emailers to existing customers and target prospects for both Water Jet Sweden and WJS Machine Tools.
Our work includes design, layout and copywriting plus project management of the email send of each monthly email. We also provide a detailed monthly results report for each campaign.