DEUTZ UK CASE STUDY

The UK Branch of DEUTZ AG is located in the Midlands and is responsible for all After-Sales Service in the UK, supporting the comprehensive range of drivetrain systems built by DEUTZ AG in Germany. The DEUTZ AG Group is a global organisation as one of the world’s leading manufacturers of high-quality, environmentally friendly and efficient drive systems for off-highway applications.

Having been let down by another agency DEUTZ UK approached us to help them get their dedicated After-Sales service website up-to-date. We conducted a full website audit of their existing site as well as a in-depth review of the partial website refresh project that had been abandoned during the COVID lockdowns. Conscious of costs they'd already incurred without the end result of a new website rather than reinvent the wheel we produced a plan which enabled them to retain the partial website refresh but improved the design and site organisation alongside the creation of new, additional content.

With no dedicated UK marketing staff we have subsequently been retained by DEUTZ UK to manage the new website on an ongoing basis. This involves keeping the website updated but also the responsibility of creating new website content to ensure it remains topical and useful to customers. 

DEUTZ UK were also keen to restart marketing campaigns which had been paused for nearly 2 years. Having first assisted with getting their database updated and cleaned we are now also responsible for the concept development, copywriting and creation of monthly prospect and customer emailers for DEUTZ UK. These have been enjoying fantastic results with 45-50% open rates and extremely positive feedback from their customer base. We're using these email campaigns to promote the new website and also creating new content to support them which has the added benefit of further developing the website at the same time.

We've also been helping DEUTZ UK with their Google ranking and Google Business listing.  We've made search engine optimisation (SEO) changes to the site to improve their Google ranking and the site now ranks second only to the parent company website. We have managed to reinstate ownership of their Google Business Listing and ensured that a second listing created in error several years ago was removed. We are now actively managing their Google Business Listing as part of of the monthly marketing services we provide to DEUTZ UK to ensure that replies are made to reviews and queries promptly.

www.deutzuk.co.uk