DEUTZ UK CASE STUDY

The UK Branch of DEUTZ AG is located in the Midlands, with a Southern Depot near Reading. We work closely with the After-Sales Service division in the UK, supporting the comprehensive range of drivetrain systems built by DEUTZ AG in Germany. DEUTZ AG Group is a global leader in manufacturing high-quality, environmentally friendly, and efficient drive systems for off-highway applications.

In 2022, after being let down by another agency, DEUTZ UK approached us to help complete the overhaul of their dedicated After-Sales service website. We conducted a full website audit of their existing site and performed an in-depth review of the partial website refresh project that had been abandoned during the COVID lockdowns. Given the costs DEUTZ UK had already incurred without a final result, we focused on a solution that allowed them to retain the partial refresh while improving the design, site organisation, and creating additional new content.

With no dedicated marketing staff in the UK, DEUTZ UK has since retained us as their outsourced marketing resource. As part of the service we provide we manage their website on an ongoing basis. This involves keeping the site updated and creating new, relevant content to ensure it remains both topical and useful for customers. Additionally, DEUTZ UK wanted to restart marketing campaigns that had been paused for nearly two years. After helping them clean and update their customer database, we are now responsible for the concept development, copywriting, and creation of monthly prospect and customer email campaigns. These campaigns have seen fantastic results, with open rates of 45-50% and extremely positive feedback from their customer base. We're using these email campaigns to promote the new website and simultaneously create new content that enhances the site.

We’ve also helped DEUTZ UK improve its Google ranking and Google Business listing. We made SEO changes to the website, which has significantly improved its ranking – it now stands second only to the parent company website. Finally, we manage DEUTZ UK’s LinkedIn activity and provide ad hoc marketing support for other projects as needed such as dealer marketing support and marketing consultancy.

www.deutzuk.co.uk