OUTSOURCED MARKETING CASE STUDY

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i4Business Case Study Newbury Berkshire

Outsourced
design and
marketing
resource

We first worked with i-4business over 5 years ago when we designed and built a new website for the business. Since then we have delivered various ad hoc marketing requirements such as graphics, web landing pages and additional web functionality.

In late 2019 i-4business took advantage of the offer of a free marketing audit and following that we first off delivered a full  content and design refresh of the website - something we were able to do without the need for a new website and which resulted in 5x more leads!

Having completed this we embarked on the creation and delivery of various monthly marketing communications which include email campaigns, direct mail, digital marketing, social media management and website content updates. This work is ongoing and we work closely with the management team at i-4business to review campaign results and determine focus and content for each months' marketing campaign.

We've also provided marketing consultancy services which included specific tasks such as reviewing and producing their prospect and customer journey blueprints as well as webinar content proposals as well as marketing advice and direction.

To date we have completed a wide range of projects including

01.Marketing Audit
02. Marketing Communications Plan
03. Website Audit​​​​​​​
04.Website Design & Content Update
05.Marketing Consultancy
06.Monthly Emailers
07. Web Landing Pages
08.Social Media Management
09. Direct Mail
10.Website SEO
11.Collateral Design
12.Content Marketing

tim stevens

i-4business

"We have been a client of Design Eclectic for many years now. Joanne and her team have done a fantastic job with the design and build of two websites for us, rebranded all of our marketing collateral and ran our digital marketing comms. Since working with DE we have seen our online presence increase dramatically and over 5 times more leads than before. We receive 5* support and extremely quick response times for any queries, no matter the urgency. Joanne and her team are extremely responsive and I would highly recommend. Will continue to use Design Eclectic for all our digital marketing needs"

i-4business Design and Marketing Work Examples

Please check out some of the work we have done

i-4busines web design newbury berkshire

i-4business Web Design

We built the original i-4business website nearly 5 years ago using the Concrete 5 Content Management System (CMS). This meant that having completed a web audit on that site we were able to update it rather than build a new website from scratch, saving them a significant budget outlay and protecting their original investment.

The new website design included a full content restructure, copywriting of all content, SEO and the creation of bespoke graphics and icons. Since launch additional work has been completed including the design and build of dedicated landing pages to support lead generation marketing activity.

We also review SEO performance and add new content each month. The website has a chat facility and blog.

i4b Prospects Email Design

i-4business Email Design

As part of the ongoing outsourced marketing services we provide i-4business we were tasked with the design of a series of prospect emails to go out on a monthly basis highlighting the key benefits of the i-4business database as well as various special offers. 

We produce each monthly email including bespoke imagery requirements and copywriting plus project management of the email send each month as well.

Accompanying web landing pages are created to support the mailers as required.

i4b News Email Design

i-4business Email Newsletter Design

We also provide a monthly email newsletter for the existing customer base as part of the ongoing outsourced marketing services we provide to i-4business.

We designed a new email template for this newsletter which could accommodate regular updates using different types of content to the . 

We then produce each monthly email newsletter including imagery and copywriting plus project management of the email send each month as well.

Accompanying web landing pages are created to support the mailers as required.