WEBSITE RESULTS CASE STUDY

Woodwise Kitchens & Interiors is a luxury handmade kitchen and bespoke furniture manufacturer based in Abingdon, Oxfordshire. Although the business had a website, it wasn’t delivering the desired results, it didn’t accurately reflect the brand, and the low initial financial outlay was overshadowed by high costs every time they needed to update or add new content.

What Woodwise needed was a website that would not only showcase their stunning bespoke kitchens and furniture but also reflect their core values so that’s exactly what we did, using the beautiful photography they provided to maximum effect. As the saying goes, “a picture paints a thousand words,” and that perfectly describes this website. The sheer beauty of their kitchens made our job a lot easier, even if it did give our project team some serious kitchen envy!

The new website also includes a Content Management System (CMS), giving Woodwise full editing capability. This enables them to keep the site up to date and easily add new photos and content to their portfolio as new commissions are completed. Crucially, they can do this quickly and efficiently without incurring additional costs.

Initially, Woodwise hadn't prioritised Google ranking for the website. Their new enquiries had historically come from word-of-mouth recommendations, with the website serving essentially as an online brochure. However, when they noticed a decline in enquiries from their traditional marketing efforts, they asked us to help improve their visibility in local Google search results.

To address this, we first researched their local competitors, analysed the most popular search terms, and identified high-performing web content for their sector. We then conducted a thorough site review, enabling us to create and execute a tailored plan of new content and SEO changes to improve their Google ranking. Within weeks the Woodwise website appeared on the first page of Google search results for most of the key search terms. After adding new content, we saw even further ranking improvements and, most importantly, a notable increase in web form enquiries from the site.

We continue to work with Woodwise Kitchens & Interiors, helping to further develop their website and ensuring they maintain strong rankings on Google. Recently, we also assisted them with an update to their logo and stationery.

www.woodwisekitchens.com