Eye-catching design, clever copywriting and production of an innovative direct mailer for Eggbox Imaging, a fashion photography studio. The mailer used an unusual fold structure for maximum impact. It was folded to A6 in size but was then designed to unfold up to A3 size revealing more imagery at each stage to showcase the photographer's stunning work. The mailer was sent out in conjunction with branded cupcakes in a branded eggbox to key named contacts in the fashion industry. A follow-up email campaign then telemarketing was used to secure meetings for the client.