Whatever the purpose, a report has to communicate valuable information. A good report design will target the brain’s visual processing centre, helping to communicate that message more effectively to the reader with design elements such as colour, imagery, shape and visualisation making content aesthetically pleasing and easier to comprehend.
It can be hard to know what will work when it comes to your marketing… With so many channels and media now available how can you identify which are the best fit for your business and also what’s the right mix?