Direct mail is tangible, personal, and it’s proven to drive results. So, whether you want to reach new customers or engage those you’re already doing business with, direct mailis proven to create maximum impact and can really complement your digital efforts.
We combine the the complimentary skills of our designers and marketing project managers to ensure ourdirect mail design doesn't just look good but also maximises response rates to deliver the necessary ROI on your spend.
First we identify the needs of the target customer with your product or service then we ensure that the message is not only simple and concise but is also immediately identifiable to the customer in the direct mail design. Finally, we strive to ensure that the direct mail design is both as impactful and effective as possible to maximise response and recognition levels.
Need eye catching
First impressions count!
We create innovative direct mail pieces, that get your message across. So, if you want to stand out from the crowd and be memorable, then please get in touch.
Key principles of
a direct mailer
01. Use personalisation
02. Use an eye-catching design
03. Include a call to action
04. Plan with postage in mind
05. Test and refine
06. Amplify with other marketing channels
EggBox Imaging Direct Mail Design
Eye-catching design, clever copywriting and production in this innovative direct mailer for Eggbox Imaging, a fashion photography studio. The mailer had an unusual fold structure for maximum impact, revealing more imagery at each stage to showcase the studio's stunning work. The mailer was sent in conjunction with branded cupcakes in a branded eggbox to key named contacts in the fashion industry. A follow-up email campaign then telemarketing was used to secure meetings for the client.
Marshal Stone Direct Mail Design
A direct mail design that used a clever play on words, eye-catching graphics and colour with another unusual fold format to communicate the client's message to potential clients. The client had identified their key strength from market research with their existing customer base and this was used as the basis for this concept. The mailer was then followed up with a telemarketing campaign to enable initial discussions with potential new clients.
VB Direct Mail Design
We designed a direct mail piece to recruit new members for Vanson Bourne's market research panel. The Vanson Bourne Business Panel consists of IT and business professionals who contribute their unique insights and opinions to companies within the industry through a range of online surveys. Members of the panel earn rewards for sharing their opinions and participating in research.
on365 Direct Mail Design
Eye-catching design of an innovative leaflet for critical infrastructure specialists, on365. The leaflet was initially created to support on365's attendance at the NHS Healthcare Expo to communicate the services they specifically provide to the health sector. A printed version of the leaflet was used as a handout at the show, a pdf version was used for the email follow-up campaign for the event and a subsequent reprint was used for a direct mail campaign.
Sentinel Direct Mail Design
Creative concept, design, copywriting and production including print of this innovative two part direct mail design for Sentinel. The concept played cleverly on the link between the legendary attributes of the Tardis from Dr Who and the product. The layout of the mailer worked to encourage receipients to open the doors ofthe Tardis to reveal the inner spread. The direct mailer linked to a themed microsite consoleandpower which we also designed and built. A second follow up mailer promoted a special time-limited offer.
Ufton Court Direct Mail Design
Leaflet design and production for Ufton Court Educational Trust to support an event the charity was holding to help with their fundraising and volunteer recruitment. Designed to be given as a handout at the event, the leaflet was then reprinted and used as a follow up direct mailer to all event attendees to help faciliate more donations.
What else do we design?
Innovative graphic design in a wide range of print & digital media from leaflets and catalogues to brochures, reports, infographics and adverts (you get the idea, there's a list below with everything we do!).