Website: The Intelligent Enterprise (TIE)

Web design for The Intelligent Enterprise (TIE) with content management system (CMS) adhering to corporate branding and corporate guidelines.
  • #

Project Information:

The Intelligent Enterprise (TIE) came to us because despite having a relatively new website they felt it had missed the mark and just wasn't working as they weren't getting enquiries.

We first undertook a full website audit which highlighted serious issues with messaging, search engine optimisation, and site usability. . From this, we delivered a cost-effective website refresh using their existing content management system (WordPress) rather than building a new website from scratch.

WordPress with the Elementor Pro was used which provides:

  • On-page editing makes it simple to edit pages using the WordPress Elementor Pro Add-on providing tools that are easy to use for non-technical users.
  • Edit, add, and delete pages as and when required.
  • Full edit control of search engine optimisation (SEO)

A big part of this project was actually not the website itself but getting the overall company messaging right. This was critical to making the website deliver enquiries. As well as developing the messaging we provided copywriting of all new content for the website. We also undertook a logo design refresh which provided the starting point for the website 'look and feel' and we assisted with domain management issues and web hosting.

Please note, the site is being developed in stages for budgetary reasons so currently is operating with just a home page.

    • Client: Amethyst Associates
    • Task: Production, Web Design