Amethyst Associates had switched from a WordPress site to Wix in an attempt to gain more editing control of their website but then found Wix to be very restrictive in the changes they could actually make. In addition, merely replicating the website in Wix had not resolved one of the key content issues of the website which was that it was no longer accurately reflecting the business.
Following a full website audit and rigorous planning process, we were tasked with a new website design and build. The new website was built using the Concrete5 Content Management System (CMS) to allow full customisation and give Amethyst Associates extensive editing control. Consistently rated as a top 10 CMS and as far as 'off the shelf' CMS go it's virtually unlimited in editing capability.
- Intuitive admin tools which are easy-to-use for non-technical users.
- On-page editing making it simple to edit pages as you view them.
- Edit, add, and delete pages as and when required with full version control allowing you to create content ahead of publication and schedule release time and date as well as roll back to the previous version of a page if you mess up!
- Full edit control of your search engine optimisation (SEO)
We also provided copywriting of all new content for the website, copy-editing of all existing content to provide improved SEO ranking and useability for optimum visitor experience, plus digital editing of all images to provide a fully bespoke suite of website images. In addition, we also undertook a logo design refresh which provided the starting point for the website look and feel.