Advert design and copywriting for on365.
Concept and design of an advert including custom illustration as part of an integrated marketing campaign promoting their DCIM services. The concept was derived from research undertaken at various events which highlighted that there was confusion in the marketplace.
The advert promoted a link to a free download for Technology Guide which enabled on365 to accurately track the response rate as well as obtain potential prospect contact details for follow-up.
The advert also had to adhere to the company's branding guidelines and strong, established style.